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PAWID - Pet Finder

UX/UI Design

Software Development



PAWID, an innovative startup based in the United Kingdom, is revolutionising pet identification with its QR code dog tags. Rather than relying solely on traditional engraved tags or microchips, which require a specific reader, PAWID has brought pet identification into the digital age. Their goal: making it easier for lost pets to be reunited with their owners.

The Innovation

PAWID, a UK-based company, offers an innovative solution to pet identification - QR code dog tags that link to a comprehensive online profile for each pet. The design and construction of the PawID website have played a crucial role in the success of the service, offering an intuitive and efficient platform for users.
PAWID's dog tags feature a unique QR code linked to an online profile for each pet. When scanned using any smartphone, the QR code takes the user directly to a webpage with all of the pet's information, including the owner's contact details, pet's medical records, dietary restrictions, and even behavioural tendencies. It is a smart solution for today's digitally connected world and for owners who want a quick and efficient way of identifying their pets.

The Innovation
The most challenging



The design process began with a thorough understanding of the end-users - pet owners and those who might find a lost pet. Wireframes were created to outline the user flow and to ensure the process of creating or updating a profile was intuitive and simple.



During development, the team focused on creating a responsive website design to ensure the platform worked efficiently across different devices and screen sizes. They also prioritised data security, given the sensitivity of the information that would be stored on each pet's profile.



The website was built with a robust backend system to manage the volume of data and to ensure the speed and reliability of the platform. API integration was used to link the QR codes to the pet profiles.


PAWID has successfully met its objective of creating a user-friendly platform that integrates seamlessly with their QR code dog tags. Users have complimented the site for its ease-of-use and intuitive design. The quick response of the QR code scanning functionality has also received positive feedback.The site has proven to be a robust platform capable of managing the vast data with reliable speed and performance. PAWID's commitment to data security has also been appreciated by users, who feel safe entrusting their and their pets' information to the platform.

PAWID - Pet Finder

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